Every successful app idea should follow some general rules and best practices. Whether you already have made an app or you have a new app idea, here’s 7 secrets that you should master to make a successful app in 2020.
1. Answer why your app idea is better than others
However, the chance that your new app idea is original and revolutionary and that nobody came up with it before you is pretty low.
The thing you should do before even considering making an app is market research. Analysing your competitors and app category should be the first step. Why? If there’s too many similar apps, you should probably come up with something new.
Still, if you haven’t done your research, it’s never too late. So, grab your phone and go through some of your competitors apps.
Ask yourself – how can I make it different and better? Take a look at reviews for these apps. Do users constantly complain about something? Maybe they ask for a new feature? Try to implement that in your app.
Also, point out to users why they should use your app instead of others. Stress all key features and values that your app brings to them.
2. Your app should bring value to users
A good app idea is the one that brings value to people.
Remember, your goal is to make the best product for your users. If your app is providing value to them, they’ll keep coming back.
The value that your app is offering can be solving a problem. Yet, it can be education or entertainment.
Whatever it is, make it good. The app has to be reliable. It has to work every time the user needs it. Because, if your app is good at what it does, the chance that a user will skip to another app is lower.
3. Don’t just solve the problem, make it simple for users
The mobile app should be so simple that even a newbie mobile user can navigate it easily.
Simple design is essential, cause no one will spend hours trying to figure out how to use your app. In fact, you’re lucky if they spend a few minutes. So, don’t complicate it too much. Instead, try to make your app as simple as possible. If your app is not easy-to-use, redesign it. It will definitely pay off.
Here’s a great test if your app is user-friendly: give it to non-technical friend or family member. If they manage to use it intuitively, you’re good.
Also, try to stay up to date with UX/UI trends and best practices. Humans eyes are attracted to nice looking, eye catchy things. However, have in mind that functionality comes first.
4. Listen to users feedback
Every successful app respects users’ feedback. Eventually, your app idea will evolve to meet users needs.
Yeah, it sucks when you see 1 star rating. After all the time you’ve put into it. But hopefully you’ll know what improvement you could make.
Try to understand users’ needs and put yourself in their shoes. Always remember that you make the app for users, not for yourself. Hence, their opinion is valuable to you.
So, answer politely and tell them that you appreciate their suggestions.
Whenever that is possible, make changes that they want and they will appreciate that.
5. Update your app regularly
Building an app is far from passive income. Moreover, it demands constant work.
Fixing bugs and improving app stability is just a part of the job. Tend to improve the app all the time. Add a new feature, or upgrade an old one.
Always work on improving user experience.
Once again, listen to suggestions that people who use your app give you.
Also, Google Play and App Store love when you update your app and it’s good for app ranking.
6. Good app idea should be financially stable
Let’s be honest, making an app is time and money consuming. Launching an app is always launching a new business.
Successful apps bring value to users, but they also make money. So, think about ways to monetize your app. There are a few different models for monetizing. Choose one that works best for your application.
In any case, be transparent with your users about your subscription model.
7. Don’t forget about ASO (App Store Optimization)
Targeting wrong keywords could have serious consequences. Although some high-traffic keywords potentially could bring you visitors and users, that doesn’t mean that you should use them.
Keywords have to be relevant for your app. For example, don’t use “bike” if your app is about cars. They have nothing in common.
When a user types something in search, he has certain expectations from search results.
So, if they install your app and they see it has nothing to do with their search, they’ll end up disappointed. Obviously, because the app did not meet their expectations.
Eventually, Google will realize that you were trying to mislead users. And you don’t want that to happen.
You can read more about ASO and app ranking factors on our blog.
Summary
If you were wondering how to make successful app, there you have it.
Finally, hare main points that you should follow:
– Focus on your targeted audience and satisfying their needs better than your competitors apps.
– Your app should bring value to users and be simple-to-use.
– Also, it’s important to listen to users’ feedback and improve the app regularly.
– Your app idea must be financially stable.
– Use ASO to target keywords that are relevant to your app.
If you need help with App Store Optimization, contact our ASO experts.
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